top of page

Paid Media

Paid Media are the Digital Media Platforms that your Business Pay to Leverage Online Existence and  Reach Potential Customers.

Successfully Strategizing Paid Media is Critical for Maximizing ROI:

Search Engine Marketing (SEM Ads)

  • SEM vs. SEO

​

  • Keywords and Keyword search

​

  • Keywords and Account Structure

​

  • Understanding The Ad Auction

​

  • Your Quality Score and its Importance

SEM

Google Display Ads

  • Brand Awareness

​

  • Targeting

​

  • Conversions Measurements

​

  • Customer Journey Allocation

​

  • Cost Effective Business Growth

Google Display Ads funnel

YouTube Ads

  • Cost-effective

​

  • Highly targeted

​

  • Connect with your audience

​

  • Easy to measure metrics

​

  • Fast results

​

  • High exposure

Youtube Ads Types

Facebook / Instagram Ads

  • Wide Audience Reach

​

  • Both B2C & B2B Businesses Alignment

​

  • Full-Funnel Targeting with Multiple Form of Engagement

​

  • Audience Transparency

​

  • Extended Psychographic Targeting

​

  • Competition Targeting

​

  • Variety of Ad Formats

​

  • Keep Your Audience Engaged

​

  • Re-targeting

Facebook ads types

Twitter Ads

  • Low Cost per Click

​

  • Keyword Targeting

​

  • Pay Per Performance

​

  • Tailored Audiences

Twitter Ads Types

LinkedIn Ads

  • Location

​

  • Job Title

​

  • Company Name

​

  • Industry

​

  • Degree

​

  • Professional Interest

LinkedIn Ads Types

Re-targeting

  • SEO

​

  • Facebook / Instagram

​

  • Google Ads

​

  • Twitter

​

  • YouTube

Digital Marketing Retargeting
bottom of page