ABOUT SAMY
Senior Digital Strategist and Business Enabler.
Benchmarking pace-setting results across key performance metrics.
Senior Digital Professional with 20 years in high-impact senior leadership roles that emphasized turnaround strategies with leading National & Multinational companies in Canada and International. Proven record of accomplishments piloting and driving businesses into new marketplaces.
Executive Strategist adept at designing and launching powerful digital business development / digital transformation. Track record includes leading strategic initiatives to catapult per annum revenue by millions of dollars, penetrate new markets, and capture opportunities to accelerate expansion, increase ARBU and improve profit contributions.
Vast exposure and experience in Digital Strategies, digital transformation and digital marketing (Owned, Paid for and Gained).
Samy's Core Competencies
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Digital Marketing Strategies
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Owned, Paid and Gained (OPE) Media Strategies and Management.
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Data Mining.
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Google Algorithms.
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SEO.
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SEM.
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Recruitment /Training / Staff Development.
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Digital Transformation.
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Digital Management.
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Analytics.
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Digital Tracking.
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Customer Journey and touchpoints.
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Marketing Analysis.
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Market Analysis.
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Business, SWAT & PESTEL Analysis.