DIGITAL TRANSFORMATION
What is Digital Transformation?
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Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure in a Customer Centric Strategy.
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Digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all. However, in general terms, the definition of digital transformation can simply be as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers.
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Digital transformation should begin with a problem statement, a clear opportunity, or an aspirational goal; its simply "The "why" of your business digital transformation, might be around improving customer experience, reducing friction, increasing productivity, or elevating profitability or all together to introduce a more customer focused business process.
Why does Digital Transformation Matter?
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A business may take on digital transformation for several reasons. But by far, the most likely reason is that they have to: It is a survival issue. In the wake of the pandemic, an organization's ability to adapt quickly to supply chain disruptions, time to market pressures, and rapidly changing customer expectations has become critical.
Digital Transformation Anchors and Elements:
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Customer Experience.
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Operational Agility.
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Culture and Leadership.
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Workforce Enablement.
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Digital Technology Integration and Enabling.
Digital Transformation is Enabler...
Digital transformation enables three primary pillars of change:
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Customer Experience and Engagement.
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Operational Processes.
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Business Processes.
Successful Digital Transformation is not the result merely of implementing new technologies, but also of transforming business processes to harvest increased profit margins and to seize the possibilities for innovation that those process changes make possible.