DIGITAL MARKETING

Avoid These 2 misconceptions when working on owned, earned & paid media:

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   1- All you need is owned media.

For sure it’s important to have channels and content you own. But these alone are not enough.

What many businesses lack with their owned channels is reach and scale.  You have a website with excellent case studies and resources on it, but it could use more traffic.

The Instagram channel for your brand doesn’t have a lot of followers and shares of your content through it yet.

Your company has blog, but you don’t have time to regularly create content. And when you do, with so much content floating around online today, it’s hard to get eyeballs to your blog to read it.

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That’s where earned and paid media come in.  

• They extend your reach.  

• To be successful, you need to amplify and scale your owned media channels.

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   2- Paid media is more expensive than any other kind of media.

There’s a cost to every channel... time, money or both.

- Let’s discuss owned media.  Whether it’s the time your your team spend in improving your website, writing blog posts for your blog, commissioning expensive infographics to get people talking, editing videos to share on YouTube.

- Or paying for SEO services to get more traffic to your website you still have to invest time, money or both.

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It’s the same when it comes to earned media.  Earned media takes effort to develop and leverage at any scale and yet you have to do it consistently over time.  One guest blog post may help so might a social media post. But it’s hardly enough to move the ship far.